Monday, 28 September, 2020
Backyard Golf Practice Cage - Practice your golf in the backyard!
WP_Post Object ( [ID] => 4586 [post_author] => 1 [post_date] => 2020-07-15 00:45:47 [post_date_gmt] => 2020-07-15 00:45:47 [post_content] =>

Specifications:

 

Color:Black/Green

Cloth Material:210D high Oxfort

Net Material:Polyester

Bottom: Oxford fabric

2 M/78.7 in:

Width: 200cm(outer), 180cm(inner)

Net depth: 1200mm

Net height: 1350mm

Weight:1.5kg

3 M/118.11 in:

Width: 300cm(outer), 240cm(inner)

Net depth: 1800mm

Net height: 2000mm

Weight:3kg

Package Content:

 

1 x Golf Driving Net

1 x Set of Fiberglass Bars

1 x Pole storage bag

1 x Carry storage bag

1 x Target sheet

1 x User manual

4 x Ground pegs

Overview:

 

This is a fantastic golf practice net cage for any golfer to practice outdoors in the comfort of their own backyard or nearby Park.

The golf training net is made with high-quality materials for durability and safety , easy to set up and take down in seconds. -Polyester floor collects golf balls for easy pick up. Come with polyester carrying bag for easy storage and transport.

[post_title] => Backyard Golf Practice Cage [post_excerpt] => Overview: This is a fantastic golf practice net cage for any golfer to practice outdoors in the comfort of their own backyard or nearby Park. The golf training net is made with high-quality materials for durability and safety , easy to set up and take down in seconds. -Polyester floor collects golf balls for easy pick up. Come with polyester carrying bag for easy storage and transport. [embed]https://vimeo.com/439216347[/embed] [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => golf-cage-practice-net-garden-backyard-outdoor-training-aid-2m-3m [to_ping] => [pinged] => [post_modified] => 2020-07-27 07:38:54 [post_modified_gmt] => 2020-07-27 07:38:54 [post_content_filtered] => [post_parent] => 0 [guid] => https://shop.ideas2live4.com/product/golf-cage-practice-net-garden-backyard-outdoor-training-aid-2m-3m/ [menu_order] => 0 [post_type] => product [post_mime_type] => [comment_count] => 0 [filter] => raw )
Array ( [is_this_be_a_deal_of_the_day_product] => Yes [sub_title] => Practice your golf in the backyard! )
Array ( [_sku] => Array ( [0] => CJYDQTLY00221 ) [total_sales] => Array ( [0] => 0 ) [_tax_status] => Array ( [0] => taxable ) [_tax_class] => Array ( [0] => ) [_manage_stock] => Array ( [0] => no ) [_backorders] => Array ( [0] => no ) [_sold_individually] => Array ( [0] => no ) [_weight] => Array ( [0] => 350.0 ) [_length] => Array ( [0] => 0 ) [_width] => Array ( [0] => 0 ) [_height] => Array ( [0] => 0 ) [_virtual] => Array ( [0] => no ) [_downloadable] => Array ( [0] => no ) [_product_image_gallery] => Array ( [0] => 4575,4576,4577,4578,4579,4580,4581,4582,4583,4584,4585 ) [_download_limit] => Array ( [0] => -1 ) [_download_expiry] => Array ( [0] => -1 ) [_thumbnail_id] => Array ( [0] => 4574 ) [_stock] => Array ( [0] => ) [_stock_status] => Array ( [0] => instock ) [_wc_average_rating] => Array ( [0] => 0 ) [_wc_review_count] => Array ( [0] => 0 ) [_product_attributes] => Array ( [0] => a:2:{s:5:"color";a:6:{s:4:"name";s:5:"Color";s:5:"value";s:13:"Green | Black";s:8:"position";s:1:"0";s:10:"is_visible";s:1:"1";s:12:"is_variation";s:1:"1";s:11:"is_taxonomy";s:1:"0";}s:4:"size";a:6:{s:4:"name";s:4:"Size";s:5:"value";s:19:"2 meters | 3 meters";s:8:"position";s:1:"1";s:10:"is_visible";s:1:"1";s:12:"is_variation";s:1:"1";s:11:"is_taxonomy";s:1:"0";}} ) [_product_version] => Array ( [0] => 4.3.1 ) [_edit_last] => Array ( [0] => 1 ) [_lmt_disableupdate] => Array ( [0] => no ) [wp_last_modified_info] => Array ( [0] => July 27, 2020 @ 7:38 am ) [wplmi_shortcode] => Array ( [0] => [lmt-post-modified-info] ) [_edit_lock] => Array ( [0] => 1595903676:662 ) [is_this_be_a_deal_of_the_day_product] => Array ( [0] => Yes ) [_is_this_be_a_deal_of_the_day_product] => Array ( [0] => field_5c6e6ec453aa9 ) [ocean_sidebar] => Array ( [0] => 0 ) [ocean_second_sidebar] => Array ( [0] => 0 ) [ocean_disable_margins] => Array ( [0] => enable ) [ocean_display_top_bar] => Array ( [0] => default ) [ocean_display_header] => Array ( [0] => default ) [ocean_center_header_left_menu] => Array ( [0] => 0 ) [ocean_custom_header_template] => Array ( [0] => 0 ) [ocean_header_custom_menu] => Array ( [0] => 0 ) [ocean_menu_typo_font_family] => Array ( [0] => 0 ) [ocean_disable_title] => Array ( [0] => default ) [ocean_disable_heading] => Array ( [0] => default ) [ocean_disable_breadcrumbs] => Array ( [0] => default ) [ocean_display_footer_widgets] => Array ( [0] => default ) [ocean_display_footer_bottom] => Array ( [0] => default ) [ocean_custom_footer_template] => Array ( [0] => 0 ) [fb_visibility] => Array ( [0] => 1 ) [_oembed_c4bcf9f23d61397fa7bccc8d96ffc53f] => Array ( [0] => ) [_oembed_time_c4bcf9f23d61397fa7bccc8d96ffc53f] => Array ( [0] => 1594982292 ) [_oembed_45ec5041e2aea49f6098256427273f20] => Array ( [0] => ) [_oembed_time_45ec5041e2aea49f6098256427273f20] => Array ( [0] => 1594982294 ) [_oembed_fe1be14c2f4999c489dd1e01ee3c1a76] => Array ( [0] => ) [_oembed_time_fe1be14c2f4999c489dd1e01ee3c1a76] => Array ( [0] => 1594982843 ) [_price] => Array ( [0] => 74.95 [1] => 99.95 ) [_oembed_fa24ce6f8d7e6d94a293b9e158532c6d] => Array ( [0] => ) [_oembed_time_fa24ce6f8d7e6d94a293b9e158532c6d] => Array ( [0] => 1595834424 ) [sub_title] => Array ( [0] => Practice your golf in the backyard! ) [_sub_title] => Array ( [0] => field_5c6e6f1f53aaa ) [_product_feed_status_main-product-catalog] => Array ( [0] => SAVED ) )
The DIYer's Combo Deal - Save $9.90
WP_Post Object ( [ID] => 3388 [post_author] => 638 [post_date] => 2018-04-01 17:09:40 [post_date_gmt] => 2018-04-01 07:09:40 [post_content] => Three essential tools for every handyman or woman. Includes our magnetic WristBuddy, an extendable, flexible magnetic flashlight and our three function COB headlamp!

1 - Magnetic WristBuddy:

The magnetic WristBuddy keeps everything within easy reach whether you’re under the hood, squeezing into a bathroom cabinet, up a ladder or just nailing a few 4×2’s together! Designed to hold lots of screws, nails, nuts and washers, the magnets are amply strong enough to also hold drill bits, hex keys, bolts, screwdrivers and even spanners. Made from extremely durable 1680D Oxford cloth, your WristBuddy will be with you for years to come.

2 - Magnetic, Extendable, Flexible Flashlight

  The perfect tool for finding that lost screw that rolled under your workbench or the pins that dropped onto the carpet! This bright, COB LED flashlight extends to a full 60cm (2ft), has a flexible neck and a strong magnet in the lens surround. It's also a wonderful aid for anyone with bad knees.

3 - Three Function COB LED Headlamp

How often have you wished for better lighting while doing a job? All you needed was a third hand with a flashlight, right? This tough, fully adjustable headlamp uses the latest Chip On Board LED technology for maximum performance. Set it for bright, normal or strobe function with a click of the switch. Weighing just 65 grams (2.25 oz), including the three AAA batteries, our headlamp can be worn hour after hour. And because it's both shock and water resistant, it's great for camping and fishing as well as in the home and workshop.

Special offer:

Bought separately, these three items are currently selling for a combined total of $27.40. For this week only, we have packaged all three for just $17.50 including free delivery. Please note that there is a limit of three combo packs per customer. [add_to_cart id="3388"]   [post_title] => The DIYer's Combo Deal [post_excerpt] => Three essential tools for every handyman or woman. Includes our magnetic WristBuddy, an extendable, flexible magnetic flashlight and our high-powered COB headlamp! The perfect gift for any DIYer! Maximum of three combo packs per customer. [post_status] => publish [comment_status] => open [ping_status] => closed [post_password] => [post_name] => the-diyers-combo-deal [to_ping] => [pinged] => [post_modified] => 2019-03-11 00:01:10 [post_modified_gmt] => 2019-03-11 00:01:10 [post_content_filtered] => [post_parent] => 0 [guid] => http://deals.thediy.market/?post_type=product&p=3388 [menu_order] => 0 [post_type] => product [post_mime_type] => [comment_count] => 11 [filter] => raw )
Array ( [is_this_be_a_deal_of_the_day_product] => Yes [sub_title] => Save $9.90 )
Array ( [_downloadable] => Array ( [0] => no [1] => no ) [_product_image_gallery] => Array ( [0] => 3663,3664,3665,3666,3667,3668,3669,3670 [1] => 3663,3664,3665,3666,3667,3668,3669,3670 ) [_download_limit] => Array ( [0] => -1 [1] => -1 ) [_virtual] => Array ( [0] => no [1] => no ) [_purchase_note] => Array ( [0] => [1] => ) [_default_attributes] => Array ( [0] => a:0:{} [1] => a:0:{} ) [_upsell_ids] => Array ( [0] => a:0:{} [1] => a:0:{} ) [_crosssell_ids] => Array ( [0] => a:0:{} [1] => a:0:{} ) [_sold_individually] => Array ( [0] => no [1] => no ) [_weight] => Array ( [0] => [1] => ) [_length] => Array ( [0] => [1] => ) [_width] => Array ( [0] => [1] => ) [_height] => Array ( [0] => [1] => ) [_sale_price_dates_from] => Array ( [0] => [1] => ) [_backorders] => Array ( [0] => no [1] => no ) [_tax_class] => Array ( [0] => [1] => ) [total_sales] => Array ( [0] => 1 [1] => 1 ) [_tax_status] => Array ( [0] => taxable [1] => taxable ) [_sale_price_dates_to] => Array ( [0] => [1] => ) [_wcst_data_wcst_best_seller_badge_label] => Array ( [0] => #{{rank}} Best Seller [1] => #{{rank}} Best Seller ) [_wcst_data_wcst_best_seller_badge_mode] => Array ( [0] => 0 [1] => 0 ) [_dropshipper_price] => Array ( [0] => [1] => ) [_price] => Array ( [0] => 27.40 [1] => 27.40 ) [woo_dropshipper] => Array ( [0] => lindak [1] => lindak ) [_product_version] => Array ( [0] => 3.5.5 [1] => 3.5.5 ) [_stock_status] => Array ( [0] => instock [1] => instock ) [_stock] => Array ( [0] => 249 [1] => 249 ) [_download_expiry] => Array ( [0] => -1 [1] => -1 ) [_thumbnail_id] => Array ( [0] => 3662 [1] => 3662 ) [_sku] => Array ( [0] => DIYM-combo-1 [1] => DIYM-combo-1 ) [_regular_price] => Array ( [0] => 27.40 [1] => 27.40 ) [_sale_price] => Array ( [0] => [1] => ) [_manage_stock] => Array ( [0] => yes [1] => yes ) [fb_product_group_id] => Array ( [0] => 2058774304137651 [1] => 2058774304137651 ) [fb_product_item_id] => Array ( [0] => 2058774337470981 [1] => 2058774337470981 ) [fb_product_description] => Array ( [0] => [1] => ) [fb_visibility] => Array ( [0] => 1 [1] => 1 ) [_edit_last] => Array ( [0] => 32 [1] => 32 ) [_wc_average_rating] => Array ( [0] => 4.50 [1] => 4.50 ) [_wc_rating_count] => Array ( [0] => a:2:{i:4;i:4;i:5;i:4;} [1] => a:2:{i:4;i:4;i:5;i:4;} ) [_wc_review_count] => Array ( [0] => 8 [1] => 8 ) [_wcst_data_wcst_guarantee_guarantee] => Array ( [0] => a:3:{i:0;a:6:{s:7:"heading";s:19:"Hassle Free Returns";s:4:"text";s:42:"No questions asked, 30 days return policy.";s:10:"style_mode";s:4:"icon";s:4:"icon";s:3:"152";s:8:"image_id";s:0:"";s:5:"image";b:0;}i:1;a:6:{s:7:"heading";s:13:"Free Delivery";s:4:"text";s:44:"All orders are shipped in 1-3 business days.";s:10:"style_mode";s:4:"icon";s:4:"icon";s:3:"131";s:8:"image_id";s:0:"";s:5:"image";b:0;}i:2;a:4:{s:7:"heading";s:15:"Secure Checkout";s:4:"text";s:27:"SSL Enabled Secure Checkout";s:10:"style_mode";s:4:"icon";s:4:"icon";s:2:"67";}} [1] => a:3:{i:0;a:6:{s:7:"heading";s:19:"Hassle Free Returns";s:4:"text";s:42:"No questions asked, 30 days return policy.";s:10:"style_mode";s:4:"icon";s:4:"icon";s:3:"152";s:8:"image_id";s:0:"";s:5:"image";b:0;}i:1;a:6:{s:7:"heading";s:13:"Free Delivery";s:4:"text";s:44:"All orders are shipped in 1-3 business days.";s:10:"style_mode";s:4:"icon";s:4:"icon";s:3:"131";s:8:"image_id";s:0:"";s:5:"image";b:0;}i:2;a:4:{s:7:"heading";s:15:"Secure Checkout";s:4:"text";s:27:"SSL Enabled Secure Checkout";s:10:"style_mode";s:4:"icon";s:4:"icon";s:2:"67";}} ) [_wcst_data_wcst_best_seller_badge_date_limit] => Array ( [0] => 1 [1] => 1 ) [_wcst_data_wcst_best_seller_badge_show_badge_if_position] => Array ( [0] => 10 [1] => 10 ) [_wcst_data_wcst_best_seller_badge_badge_style] => Array ( [0] => 1 [1] => 1 ) [_wcst_data_wcst_best_seller_badge_hyperlink_category] => Array ( [0] => yes [1] => yes ) [_wcst_data_wcst_best_seller_badge_badge_bg_color] => Array ( [0] => #dd3333 [1] => #dd3333 ) [_wcst_data_wcst_best_seller_badge_badge_text_color] => Array ( [0] => #fff [1] => #fff ) [_wcst_data_wcst_best_seller_badge_position] => Array ( [0] => 2 [1] => 2 ) [_wcst_data_wcst_best_seller_list_mode] => Array ( [0] => 0 [1] => 0 ) [_wcst_data_wcst_best_seller_list_date_limit] => Array ( [0] => 1 [1] => 1 ) [_wcst_data_wcst_best_seller_list_heading] => Array ( [0] => This item is Best Seller in following categories: [1] => This item is Best Seller in following categories: ) [_wcst_data_wcst_best_seller_list_label] => Array ( [0] => #{{category_rank}} Best Seller in {{category_name}} [1] => #{{category_rank}} Best Seller in {{category_name}} ) [_wcst_data_wcst_best_seller_list_number_of_list_items] => Array ( [0] => 4 [1] => 4 ) [_wcst_data_wcst_best_seller_list_show_list_item_if_position] => Array ( [0] => 100 [1] => 100 ) [_wcst_data_wcst_best_seller_list_hyperlink_category] => Array ( [0] => yes [1] => yes ) [_wcst_data_wcst_best_seller_list_position] => Array ( [0] => 6 [1] => 6 ) [_wcst_data_wcst_low_stock_mode] => Array ( [0] => 0 [1] => 0 ) [_wcst_data_wcst_low_stock_assurance_label] => Array ( [0] => In Stock [1] => In Stock ) [_wcst_data_wcst_low_stock_scarcity_label] => Array ( [0] => Only {{stock_quantity_left}} left in stock. Almost Gone! [1] => Only {{stock_quantity_left}} left in stock. Almost Gone! ) [_wcst_data_wcst_low_stock_out_of_stock_label] => Array ( [0] => Just Sold Out. Expect to come in 4-6 days. [1] => Just Sold Out. Expect to come in 4-6 days. ) [_wcst_data_wcst_low_stock_default_mode] => Array ( [0] => assurance [1] => assurance ) [_wcst_data_wcst_low_stock_switch_scarcity_min_stock] => Array ( [0] => 5 [1] => 5 ) [_wcst_data_wcst_low_stock_assurance_text_color] => Array ( [0] => #77a464 [1] => #77a464 ) [_wcst_data_wcst_low_stock_scarcity_text_color] => Array ( [0] => #dd3333 [1] => #dd3333 ) [_wcst_data_wcst_low_stock_out_of_stock_text_color] => Array ( [0] => #dd3333 [1] => #dd3333 ) [_wcst_data_wcst_low_stock_font_size] => Array ( [0] => 16 [1] => 16 ) [_wcst_data_wcst_low_stock_position] => Array ( [0] => 5 [1] => 5 ) [_wcst_data_wcst_smarter_reviews_mode] => Array ( [0] => 0 [1] => 0 ) [_wcst_data_wcst_smarter_reviews_satisfaction_rate_label] => Array ( [0] => {{rating_percentage}} of buyers said they were satisfied. [1] => {{rating_percentage}} of buyers said they were satisfied. ) [_wcst_data_wcst_smarter_reviews_rating_greater_than_4_label] => Array ( [0] => {{positive_feedback_percentage}} of buyers gave more than 4 star rating. [1] => {{positive_feedback_percentage}} of buyers gave more than 4 star rating. ) [_wcst_data_wcst_smarter_reviews_switch_to_max] => Array ( [0] => yes [1] => yes ) [_wcst_data_wcst_smarter_reviews_template] => Array ( [0] => satisfaction_rate [1] => satisfaction_rate ) [_wcst_data_wcst_smarter_reviews_dont_show_until] => Array ( [0] => 40 [1] => 40 ) [_wcst_data_wcst_smarter_reviews_hide_if_disable_comments] => Array ( [0] => no [1] => no ) [_wcst_data_wcst_smarter_reviews_hyperlink_text_review] => Array ( [0] => no [1] => no ) [_wcst_data_wcst_smarter_reviews_text_color] => Array ( [0] => #242424 [1] => #242424 ) [_wcst_data_wcst_smarter_reviews_font_size] => Array ( [0] => 15 [1] => 15 ) [_wcst_data_wcst_smarter_reviews_position] => Array ( [0] => 3 [1] => 3 ) [_wcst_data_wcst_guarantee_mode] => Array ( [0] => 1 [1] => 1 ) [_wcst_data_wcst_guarantee_box_bg_color] => Array ( [0] => #f4f5f5 [1] => #f4f5f5 ) [_wcst_data_wcst_guarantee_border_color] => Array ( [0] => #ececec [1] => #ececec ) [_wcst_data_wcst_guarantee_text_color] => Array ( [0] => #252525 [1] => #252525 ) [_wcst_data_wcst_guarantee_font_size] => Array ( [0] => 16 [1] => 16 ) [_wcst_data_wcst_guarantee_alignment] => Array ( [0] => left [1] => left ) [_wcst_data_wcst_guarantee_position] => Array ( [0] => 5 [1] => 5 ) [_wcst_data_wcst_sales_count_mode] => Array ( [0] => 0 [1] => 0 ) [_wcst_data_wcst_sales_count_date_limit] => Array ( [0] => 1 [1] => 1 ) [_wcst_data_wcst_sales_count_from_date] => Array ( [0] => 2018-02-26 [1] => 2018-02-26 ) [_wcst_data_wcst_sales_count_to_date] => Array ( [0] => 2018-03-28 [1] => 2018-03-28 ) [_wcst_data_wcst_sales_count_label] => Array ( [0] => {{order_count}} orders in last 30 days. [1] => {{order_count}} orders in last 30 days. ) [_wcst_data_wcst_sales_count_restrict] => Array ( [0] => 0 [1] => 0 ) [_wcst_data_wcst_sales_count_box_bg_color] => Array ( [0] => #ffffff [1] => #ffffff ) [_wcst_data_wcst_sales_count_border_color] => Array ( [0] => #ececec [1] => #ececec ) [_wcst_data_wcst_sales_count_text_color] => Array ( [0] => #252525 [1] => #252525 ) [_wcst_data_wcst_sales_count_font_size] => Array ( [0] => 16 [1] => 16 ) [_wcst_data_wcst_sales_count_position] => Array ( [0] => 5 [1] => 5 ) [_wcst_data_wcst_sales_snippet_mode] => Array ( [0] => 0 [1] => 0 ) [_wcst_data_wcst_sales_snippet_date_limit] => Array ( [0] => 1 [1] => 1 ) [_wcst_data_wcst_sales_snippet_from_date] => Array ( [0] => 2018-02-26 [1] => 2018-02-26 ) [_wcst_data_wcst_sales_snippet_to_date] => Array ( [0] => 2018-03-28 [1] => 2018-03-28 ) [_wcst_data_wcst_sales_snippet_label] => Array ( [0] => {{sales_snippet}} bought this item recently. [1] => {{sales_snippet}} bought this item recently. ) [_wcst_data_wcst_sales_snippet_restrict] => Array ( [0] => 0 [1] => 0 ) [_wcst_data_wcst_sales_snippet_box_bg_color] => Array ( [0] => #efeddc [1] => #efeddc ) [_wcst_data_wcst_sales_snippet_border_color] => Array ( [0] => #efeace [1] => #efeace ) [_wcst_data_wcst_sales_snippet_text_color] => Array ( [0] => #252525 [1] => #252525 ) [_wcst_data_wcst_sales_snippet_font_size] => Array ( [0] => 16 [1] => 16 ) [_wcst_data_wcst_sales_snippet_position] => Array ( [0] => 6 [1] => 6 ) [_wcst_data_wcst_savings_mode] => Array ( [0] => 1 [1] => 1 ) [_wcst_data_wcst_savings_label] => Array ( [0] => You Save: {{savings_value_percentage}} [1] => You Save: {{savings_value_percentage}} ) [_wcst_data_wcst_savings_text_color] => Array ( [0] => #dd3333 [1] => #dd3333 ) [_wcst_data_wcst_savings_font_size] => Array ( [0] => 16 [1] => 16 ) [_wcst_data_wcst_savings_position] => Array ( [0] => 4 [1] => 4 ) [_wcst_data_wcst_savings_show_below_variation_price] => Array ( [0] => yes [1] => yes ) [_wcst_data_wcst_savings_hide_top_variation_price] => Array ( [0] => yes [1] => yes ) [_wcst_data_wcst_deal_expiry_mode] => Array ( [0] => 1 [1] => 1 ) [_wcst_data_wcst_deal_expiry_reverse_date_label] => Array ( [0] => Sale ends in {{time_left}} [1] => Sale ends in {{time_left}} ) [_wcst_data_wcst_deal_expiry_expiry_date_label] => Array ( [0] => Prices go back up after {{end_date}} [1] => Prices go back up after {{end_date}} ) [_wcst_data_wcst_deal_expiry_reverse_timer_label] => Array ( [0] => Don't miss this great combo offer! Sale ends in {{countdown_timer}} [1] => Don't miss this great combo offer! Sale ends in {{countdown_timer}} ) [_wcst_data_wcst_deal_expiry_display_mode] => Array ( [0] => reverse_date [1] => reverse_date ) [_wcst_data_wcst_deal_expiry_switch_period] => Array ( [0] => 24 [1] => 24 ) [_wcst_data_wcst_deal_expiry_text_color] => Array ( [0] => #ec1f1f [1] => #ec1f1f ) [_wcst_data_wcst_deal_expiry_font_size] => Array ( [0] => 16 [1] => 16 ) [_wcst_data_wcst_deal_expiry_position] => Array ( [0] => 4 [1] => 4 ) [_auhfc] => Array ( [0] => a:3:{s:4:"head";s:0:"";s:6:"footer";s:0:"";s:8:"behavior";s:7:"replace";} [1] => a:3:{s:4:"head";s:0:"";s:6:"footer";s:0:"";s:8:"behavior";s:7:"replace";} ) [ocean_sidebar] => Array ( [0] => 0 [1] => 0 ) [ocean_second_sidebar] => Array ( [0] => 0 [1] => 0 ) [ocean_disable_margins] => Array ( [0] => enable [1] => enable ) [ocean_display_top_bar] => Array ( [0] => default [1] => default ) [ocean_display_header] => Array ( [0] => default [1] => default ) [ocean_center_header_left_menu] => Array ( [0] => 0 [1] => 0 ) [ocean_custom_header_template] => Array ( [0] => 0 [1] => 0 ) [ocean_header_custom_menu] => Array ( [0] => 0 [1] => 0 ) [ocean_disable_title] => Array ( [0] => default [1] => default ) [ocean_disable_heading] => Array ( [0] => default [1] => default ) [ocean_disable_breadcrumbs] => Array ( [0] => default [1] => default ) [ocean_display_footer_widgets] => Array ( [0] => default [1] => default ) [ocean_display_footer_bottom] => Array ( [0] => default [1] => default ) [_wcst_data_wcst_guarantee_heading_color] => Array ( [0] => #252525 ) [_wcst_data_wcst_sales_snippet_output] => Array ( [0] => default ) [_wcst_data_wcst_static_badge_mode] => Array ( [0] => 0 ) [_wcst_data_wcst_static_badge_label] => Array ( [0] => Static Badge ) [_wcst_data_wcst_static_badge_text_next] => Array ( [0] => {{product_category}} ) [_wcst_data_wcst_static_badge_badge_style] => Array ( [0] => 1 ) [_wcst_data_wcst_static_badge_badge_bg_color] => Array ( [0] => #dd3333 ) [_wcst_data_wcst_static_badge_badge_text_color] => Array ( [0] => #fff ) [_wcst_data_wcst_static_badge_position] => Array ( [0] => 2 ) [ocean_menu_typo_font_family] => Array ( [0] => 0 ) [_edit_lock] => Array ( [0] => 1595902833:662 ) [onesignal_meta_box_present] => Array ( [0] => 1 ) [onesignal_send_notification] => Array ( [0] => ) [_disable_fbc] => Array ( [0] => ) [ocean_custom_footer_template] => Array ( [0] => 0 ) [_low_stock_amount] => Array ( [0] => ) [is_this_be_a_deal_of_the_day_product] => Array ( [0] => Yes ) [_is_this_be_a_deal_of_the_day_product] => Array ( [0] => field_5c6e6ec453aa9 ) [sub_title] => Array ( [0] => Save $9.90 ) [_sub_title] => Array ( [0] => field_5c6e6f1f53aaa ) [_adinserter_block_exceptions] => Array ( [0] => ) [essb_cached_image] => Array ( [0] => https://shop.ideas2live4.com/wp-content/uploads/sites/9/2018/04/Combo-deal-2-1200px-labelled-and-numbered.png ) [_product_feed_status_main-product-catalog] => Array ( [0] => SAVED ) )
Seven valuable lessons Western retailers can learn from China

Seven valuable lessons Western retailers can learn from China

The baby products section of an RT-Mart hypermarket, backed by Alibaba, in Shanghai. Alibaba has applied the "new retail" concept to some 400 brick-and-mortar stores in Chinese cities.PHOTO: BLOOMBERG
The baby products section of an RT-Mart hypermarket, backed by Alibaba, in Shanghai. Alibaba has applied the “new retail” concept to some 400 brick-and-mortar stores in Chinese cities. PHOTO: BLOOMBERG

From facial recognition payments to super fast delivery and even in-store childcare services, there is a lot that Western countries could learn from the ‘new retail’ concept in China.

‘New Retail’

The term ‘new retail’, coined in 2016 by Jack Ma, Alibaba founder, describes the future of retail in China. It’s a future focused on merging online with offline and creating customer-friendly experiences. Four years later, the concept has become an everyday experience in many thousands of locations across China.

But according to, Frank Quix, managing director at retail consultancy Ebeltoft Group, here in the Western world, we still think of offline and online as two distinct channels, whereas in China, they are simply seen as commerce.

“We start by either doing experience or convenience and it’s hard to combine them. It’s also how we approach customers. What we try to do is fulfil their needs in the best possible way. It’s based on function or on hedonism and we try to create formats that perfectly fit those needs,” Quix said.

“As soon as you start talking to a traditional retailer and they tell you they’re omnichannel, they want to prove it, so the first thing the CEO will tell you is their percentage of online sales. This would never happen in China because talking about online sales if you’re truly omnichannel doesn’t make sense.”

Frank Quix – Ebeltoft Group

Here are some of the biggest lessons that Western retailers can learn from their Chinese counterparts:

1/ Cards are dead and cash is out

At 98 per cent, China has the highest mobile penetration in the world, said Quix.

Only 9 per cent of all sales are done with cash and there are so many locations where you just can’t use cash. Most payments are done by WeChat Pay or AliPay.

Major retailer Suning has taken a step further, where customers can pay using facial recognition in their stores.

2/ Convenience is the name of the game

Major supermarket chain, Hema, promises ‘30 minutes within 3K’ – customers can have products delivered to them within 30 minutes if they’re located within 3km from a store.

Basically, physical store locations have turned into distribution hubs, said Quix. This is largely possible in China because the stores are located in dense cities and the average basket size is small, compared to the West, where most customers have a larger basket size.

3/ Whatever, wherever, whenever

As in Japan, vending machines are particularly popular in China. But it’s not just soft drinks and packets of lollies being sold. Quix described one machine he saw which sold fresh pizzas that you could actually watch being baked in front of you.

Havaianas is an example of one brand which uses vending machines in shopping centres to sell its thongs to customers on the go.

4/ Seamless frictionless AI

Personalisation is a buzzword that’s been thrown around a lot, but in 2018, Guess collaborated with Alibaba in China to create a truly bespoke in-store experience for customers.

The smart mirrors within the stores offer customers personalised recommendations and combinations based on the RFID-enabled products that they pick up within the store. The mirrors also direct customers to where other suggested items can be found within the store.

5/ The evolution of ‘brandshipstores’

Brands are now taking control of sharing their stories by creating immersive stores to fully engage customers beyond just buying the product.

There are six Starbucks Reserve stores around the world. These are a combination of shop, production facility, bakery and coffee bar. According to Quix, almost half the total sales are actually merchandise like coffee beans, not cups of coffee.

Starbucks Reserve stores are promoted as the total coffee experience with on-premise roasting and a bakery.
Starbucks Reserve stores are promoted as the total coffee experience with on-premise roasting and a bakery.

Another example is EV car manufacturer, Nio House in China. Their offering is a lifestyle. The vehicle is almost incidental.

Under the slogan “A space for Nio’s users and friends. A joyful lifestyle beyond the car,” Nio has opened 17 such ‘homes’ throughout China, with more planned this year.

The atmosphere is club-like with a living area and coffee bar. There’s a day care center you for children’s birthday parties. There’s a small stage for performances. And, of course, there are the company’s products on display.

This is how Chinese electric vehicle startup Nio hopes to engage with its customers, through carefully designed areas in branded stores. It’s all part of an ambitious plan by founder William Li to reshape what it means to be a lifestyle brand… the epitomy of Jack Ma’s ‘New Retail’.

Chinese EV startup offers buyers a total lifestyle experience.
Chinese EV startup offers buyers a total lifestyle experience.

“You can even leave your kids at the daycare there so you can visit the shopping centre, come back for a coffee, then go home. At the same time, while you’re there, your car is being charged,” described Quix.

Extreme transparency

“Everywhere, people want to know the ingredients of products and where they’re made,” said Quix.

At Hema’s stores, you can not only scan QR codes on products, but also on the live fish swimming in tanks, where you can find out when and where the fish was caught and read tips on how to cook and prepare it. From there, customers can select which fish they’d like to eat and inform the salesperson, who will then send it to the kitchen to be cooked how the customer would like.

New levels of personal service

Live chat is something that retailers mostly use on their site, but at department store AS Watson, it’s also implemented in-store to help customers navigate their way around. It’s a particularly helpful tool for retailers with many locations, as it can be difficult to offer staff with extensive knowledge on all store floors.

At AS Watson, customers may be chatting to an avatar through live chat, but they’re still speaking to a human, rather than a robot. Interestingly, knowing that they were speaking to a person on the other side, the brand found that customers were much more forgiving if mistakes were sometimes made.

If you are retailing, we are now in an environment where customers expect more than the product if they are to pay a premium price. If you can’t deliver ‘an experience’, there’s always Amazon…

Parts of this post were originally published in Internet Retailing


Close Menu