Seven valuable lessons Western retailers can learn from China
From facial recognition payments to super fast delivery and even in-store childcare services, there is a lot that Western countries could learn from the ‘new retail’ concept in China. ‘New Retail’ The term ‘new retail’, coined in 2016 by Jack Ma, Alibaba founder, describes the future of retail in China. It’s a future focused on […]
Huge success in business is largely based on luck
Chengwei Liu, Associate Professor of Strategy and Behavioural Science, Warwick Business School, University of Warwick Bestselling business books promise to teach you the winning formula and reveal the secrets of success. But the inconvenient truth is that exceptional successes in business are largely based on luck. No rule exists for achieving exceptional performance because it usually […]
What the Rise of “Porntropreneurs” says About the US Economy
Screwing on camera for money used to be a simple – and profitable – endeavor. Not anymore.
US Businesses are Losing Billions to Workplace Distraction
If you’re reading this at work, then you’re probably distracted. Don’t worry. You’re not alone. A 2018 Udemy survey indicates that more than 70 percent of workers in the US feel distracted on the job. Some 16 percent of distracted workers say they always feel unfocused. In fact, workplace distraction has become something of an […]
Multi-Tasking Makes You …Uhhh…
As you read this sentence, are you listening to music? Is the TV on? Are you looking after the kids, maybe? Texting? For some time now, we’ve come to believe in multi-tasking without questioning. Virtually all of us spend part or most of our day juggling two or more things at the same time. Since […]
Why Do B2B Companies Fail At Content Marketing?
When it comes to driving engagement, content is, as the saying goes, king. You’re playing in a very crowded place with lots of others josttling for position. It’s simple… without the right marketing plan you’ll be hard pressed to find an audience to engage with. Fact: Some 94% of small B2B businesses make use of […]
The Perils of the Home Office Interview!
https://youtu.be/QU48FaWx7cM If you work from home and have children, you are going to relate to this situation. We’ve probably all had important calls interrupted by overly enthusiastic children or the family dog deciding to start barking. But not many of us would have a family event during a nationally televised interview! Meet Professor Kelly, a […]
Entrepreneurs: Don’t Quit Your Day Job. Yet.
Apr 3, 2017 by guest blogger Bob Warfield For those of you who desperately want to start your own business, I want to caution you about the worst possible thing you will be tempted to do: You are going to want to quit your Day Job and go all in. Don’t do it! I know. […]
Pinpoint target marketing for small business!
It’s a tough world out there. Millions of products and services and many millions of vendors scrambling for the consumer’s attention. If you’re a new business, it’s easy to burn through your marketing budget very quickly for minimal impact. No cash, no splash as the saying goes! Even existing businesses are finding it increasingly difficult to […]